Fireproof Sets Box Office and Amazon.com Ablaze

Movie Trailer:

Samuel Goldywn Films' Fireproof Ablaze: Indie Film far Surpasses Industry Expectations to Open at #4 in the Country with $6.8 Million

Highest Opening Weekend of 2008 for any Film Released on Fewer than 1,000 Screens

NEW YORK, NY/Christian Newswire/ -- Samuel Goldwyn Films' FIREPROOF, starring Kirk Cameron, far surpassed industry expectations to place #4 at the box office for the weekend. Produced by Sherwood Pictures in Albany GA, FIREPROOF is the company's third film following FACING THE GIANTS - also released by Goldwyn, which went on to gross more than $10 million.

With an all-volunteer, 1,200-person cast and crew, FIREPROOF opened on 839 screens, grossing $6,804,764 with a per-screen average of $8,111. It was the highest opening weekend box office* of the year for films released on 1,000 screens or fewer.

Directed by Sherwood's Alex Kendrick and co-written with his brother, producer Stephen Kendrick, FIREPROOF stars Cameron and newcomer Erin Bethea in a story about a firefighter who must learn how to rescue his own marriage.

On both FACING THE GIANTS and FIREPROOF, Goldwyn, Provident Films, and Sony Pictures Home Entertainment's Affirm Films unit united to devise and execute a marketing strategy blending traditional theatrical marketing and an aggressive grassroots and faith-based outreach. Provident held screenings across the country, providing resources and materials for pastors and churches to spread the word about the film. Through its vast network and databases, Provident created opportunities for leaders to bring the film to their respective areas and generate excitement in their communities.

Communities across the U.S. are using the film as a tool to support local firefighters, police, and other first responders' groups with divorce rates up to 90 percent. As first responders and their spouses spend a night at the movies, volunteer babysitting brigades on are the job, freeing up couples to go. Parents buy tickets for their married children. Churches buy for members and use the movie to kick off marriage courses.