B.B. Jay - “Universal Concussion”
The beats are steady, deep and lyrical. The message is provocative, literate and hardcore. And yet there is not one profane word. This is B.B. Jay: Rap music’s conscience and soul.
Long before recording “Universal Concussion,” B.B Jay had developed a devoted following, having attracted millions of fans for his first independent single “Pentecostal Poppa.” The song received considerable airplay on both BET, the Box and national radio play in 1998 and its popularity resulted in his deal with Andre Harrell and Jive Records.
“I want people to see clearly the difference between hip-hop an hip-slop,” he says. “I enjoy music that has meaning and I live for my music to be authentic and soul-stirring for all music lovers.”
B.B. Jay displayed his musical talents very early, writing his first song in sixth grade. That tune—“Follow Your Dream,” remains his theme song today. “Music is the way I express myself.” he says. “I always enjoyed reading and writing and I’ve always been searching for that inner-peace that only a world wide stage could provide.” He spent his adolescence in an ethically diver New Jersey neighborhood, where he gained an appreciation for multiplicity. “I’m glad I could live in that environment,” he notes. “I can dispel myths.” As a result of this milieu, he developed an interest in different musical artists and styles, from Duke Ellington, Stevie Wonder, Patti LaBelle, Run DMC, MC Hammer and Fred Hammond to Will Smith, Elton John and John Lennon.
B.B. Jay began his hip-hop journey as a local DJ at house parties, community youth groups and neighborhood events. After making his way at various shows and events, his greatest encounter happened when he met MC Hammer. Quickly forming a friendship, B.B. Jay and Hammer began collaborating on various projects, after which Hammer invited B.B. Jay to perform with him during the 1999 summer jam series. The culmination of their efforts happened when Hammer asked B.B. Jay to join him at the Wango Tango show at Dodger Stadium in Los Angeles. Sharing the stage with the likes of Will Smith, Britney Spears, Ricky Martin and Dru Hill, B.B Jay performed for the huge crowd which topped over 65,000 people.